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The perfect storm

Reading a cultural moment and building the theatrical giveaway playbook at Angel.

How a $300K homestead giveaway became a repeatable playbook for theatrical campaigns.

  • Senior Product Designer, Theatrical Giveaways · 2024–2025
  • Concurrent with: Lead Product Designer, Angel
The Homestead giveaway page: watch Homestead in theaters and you could win a $300K homestead, get 12x your entries this week only, and pre-order tickets
Select a ticket pack on a phone: $5 per ticket, 30 matinee tickets for 390 entries, ticket quantities, and superfan benefits

The full story is behind a password.

I’m still at Angel, and this story shares real revenue and conversion results. One password opens every protected page on the site for the rest of your visit.

No password? Contact me for access.

Inside

  • The hybrid model
  • The giveaway page
  • The pre-flight checklist
  • When not to run the play

Up next

Pay It Forward

A custom experience that delivered two conversion lifts, designed and shipped while leading the team.

Read the case