All leadership work
Pay It Forward
Shipping a revenue-generating product surface while leading the design function.
A custom experience that delivered two conversion lifts, designed and shipped while leading the team.
- PM + Senior Product Designer, Pay It Forward · November 2025 – October 2026
- Concurrent with: Lead Product Designer, Angel
The full story is behind a password.
I’m still at Angel, and this story shares real revenue and conversion results. One password opens every protected page on the site for the rest of your visit.
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Inside
- The bespoke DAVID page
- Four shipped experiments
- Two roles at once
- When to step back
Up next
The discipline of calling it
I founded it, funded it, and built the team behind it. Then came one of my hardest decisions: knowing when to walk away.
Read the case