All craft work

Angel Theatrical

Experiments that generated millions.

Angel is one of the only distribution companies that owns its theatrical ticketing. For two years I’ve designed that advantage: a flow sharpened through relentless small experiments, and a presales engine of giveaways, Pay It Forward, and group tickets.

  • Role: Senior Product Designer, Theatrical
  • Concurrent: Lead Product Designer
  • Years: 2024–2026
  • Password protected
Select Your Seats for Young Washington: a dark seat map with standard, accessible, and special seats, and the order summary
Showtimes for Young Washington on a phone

The full case is behind a password.

I’m still at Angel, and this case shares the real revenue, return, and conversion results from two years of experiments. One password opens every protected case on the site for the rest of your visit.

No password? Contact me for access.

Inside

  • The ticketing flow Angel owns
  • A seat map for every seat
  • The $300,000 Homestead giveaway
  • Pay It Forward at checkout
  • Branded group tickets
  • Designing in code with AI

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